Published in Voizzup Blog·PinnedCreativity-boosting Continuous Improvement in RadioVoizzup helps stations evaluate on-air content daily. Are we consultants? — También lo puedes leer en español aquí. We don’t do Radio consultancy This initial statement could be just a marketing claim, a deliberate positioning decision. …Data Science4 min readData Science4 min read
Published in Voizzup Blog·Jun 10, 2022Data-science in Radio, “it’s just a tool, isn’t it?”Originally published on Voizzup.com, June 6th 2022 A few years ago, a video from visionary David Bowie got viral. In an interview on BBC, from 1999, Bowie predicted the impact of Internet. The perplex interviewer, Jeremy Paxman, asked “It’s just a tool, isn’t it?”. Bowie replied “No, it’s not. It’s…Data Science8 min readData Science8 min read
Published in Voizzup Blog·Mar 23, 2022Breaking news. Or when to push notifications in Radio.Unfortunately, our day to day has become an avalanche of breaking news. Maybe not as a Radio professional, but as a regular earthling, I miss our previous more uneventful daily life. I’m sure I’m not the only one. In today’s Radio, breaking news commonly equals notifications pushed on stations’ iOS/Android…Radio4 min readRadio4 min read
Published in Voizzup Blog·Jan 21, 20224 problems to prevent when applying data-science to on-air content evaluationDo you work in a radio organisation that is planning to apply data-science to on-air content evaluation? You are lucky! Other companies are struggling to afford a yearly strategic market study, a focus-group every semester or a music test as often as possible. For most stations, not all of those…Radio5 min readRadio5 min read
Published in WeClick·Nov 15, 2021Colaboración (cooperación, o proceso colectivo) en la grabación de podcast. — WeClickWeClick es un espacio para la creación de contenidos en audio de forma colaborativa, a través de la exploración y con empatía. Pretender explicar ciertas cosas en una sola linea es poco realista. Le he dado mucha vueltas a esa frase. …Podcast3 min readPodcast3 min read
Published in WeClick·Nov 5, 2021¿Nuevo estudio de grabación de podcasts en Madrid? Algo así… — WeClickPor varias razones que ahora no vienen al caso (no quiero robarte más de tres minutos y esa historia ya la he contado antes) acabé hace unos meses montándome un estudio de grabación en casa. …Estudio De Grabación3 min readEstudio De Grabación3 min read
Aug 31, 2021Mejora Continua en Radio, potenciadora de creatividadVoizzup ayuda a emisoras a evaluar su contenido de antena a diario. ¿Somos consultores? — No hacemos consultoría de Radio Esta declaración inicial podía ser un reclamo marquetiniano, un posicionamiento deliberado. Podríamos estar intentando distanciarnos de un modelo de investigación en Radio que causa recelo en parte de nuestra industria, sobre todo en los perfiles profesionales más creativos. La investigación y la consultoría son lo mismo y “los consultores son…Radio4 min readRadio4 min read
Feb 13, 2021My 8 wishes for #WorldRadioDayThis post has become a tradition for me. Every year, for the World Radio Day, I revisit this list to check whether some of the wishes are no longer needed (not the case so far) or new ones are required. It started as 6 wishes and becomes 8 with this year’s addition: — 1. Boldness to do new things, in new ways. Losing fear to fail or make mistakes. That not daring to make mistakes stops being the biggest failure in our industry. Innovating is not (only) adding technology to our daily life, but accepting the risk of making mistakes in order to surprise and get surprised. Making mistakes is actually not failing, but learning.World Radio Day3 min readWorld Radio Day3 min read
Feb 3, 2021Voizzup puede ayudar a tu radio a conseguir una estrategia de datos de éxito. O tal vez no…Abandonar la ambición de dar el salto a la ciencia de datos porque crees que tu empresa no se lo puede permitir o iniciar el diseño de una estrategia de datos sólo porque tu organización se lo puede permitir serían decisiones erróneas, en mi opinión, comparables. Ya sea tu organización…Datos6 min readDatos6 min read
Published in Voizzup Blog·Feb 2, 2021Voizzup can help your radio organisation achieve a successful data strategy! Or maybe not…Puedes leerlo aquí en español — Dropping the ambition of entering data science because you think your company cannot afford it and/or starting the design of a data strategy just because your organisation can afford it, are, in my opinion, comparable mistakes. Whether your organisation is a tightly budgeted small radio company or a humongous multi-million…Data Strategy6 min readData Strategy6 min read