Originally published on Voizzup.com, June 6th 2022 A few years ago, a video from visionary David Bowie got viral. In an interview on BBC, from 1999, Bowie predicted the impact of Internet. The perplex interviewer, Jeremy Paxman, asked “It’s just a tool, isn’t it?”. Bowie replied “No, it’s not. It’s…

Unfortunately, our day to day has become an avalanche of breaking news. Maybe not as a Radio professional, but as a regular earthling, I miss our previous more uneventful daily life. I’m sure I’m not the only one. In today’s Radio, breaking news commonly equals notifications pushed on stations’ iOS/Android…

Do you work in a radio organisation that is planning to apply data-science to on-air content evaluation? You are lucky! Other companies are struggling to afford a yearly strategic market study, a focus-group every semester or a music test as often as possible. For most stations, not all of those…

WeClick es un espacio para la creación de contenidos en audio de forma colaborativa, a través de la exploración y con empatía. Pretender explicar ciertas cosas en una sola linea es poco realista. Le he dado mucha vueltas a esa frase. …

Por varias razones que ahora no vienen al caso (no quiero robarte más de tres minutos y esa historia ya la he contado antes) acabé hace unos meses montándome un estudio de grabación en casa. …

Voizzup ayuda a emisoras a evaluar su contenido de antena a diario. ¿Somos consultores? — No hacemos consultoría de Radio Esta declaración inicial podía ser un reclamo marquetiniano, un posicionamiento deliberado. Podríamos estar intentando distanciarnos de un modelo de investigación en Radio que causa recelo en parte de nuestra industria, sobre todo en los perfiles profesionales más creativos. La investigación y la consultoría son lo mismo y “los consultores son…

This post has become a tradition for me. Every year, for the World Radio Day, I revisit this list to check whether some of the wishes are no longer needed (not the case so far) or new ones are required. It started as 6 wishes and becomes 8 with this year’s addition: — 1. Boldness to do new things, in new ways. Losing fear to fail or make mistakes. That not daring to make mistakes stops being the biggest failure in our industry. Innovating is not (only) adding technology to our daily life, but accepting the risk of making mistakes in order to surprise and get surprised. Making mistakes is actually not failing, but learning.

Abandonar la ambición de dar el salto a la ciencia de datos porque crees que tu empresa no se lo puede permitir o iniciar el diseño de una estrategia de datos sólo porque tu organización se lo puede permitir serían decisiones erróneas, en mi opinión, comparables. Ya sea tu organización…

Puedes leerlo aquí en español — Dropping the ambition of entering data science because you think your company cannot afford it and/or starting the design of a data strategy just because your organisation can afford it, are, in my opinion, comparable mistakes. Whether your organisation is a tightly budgeted small radio company or a humongous multi-million…