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Technology ≠ Innovation

When was the last time you read or heard about innovation in radio? That last conversation you had, or article you read about innovation in the radio industry, was really about innovation or just about new technologies? No, it’s not the same. Often, and not only in our industry, both concepts tend to be mixed up.

How they differ is actually not the most relevant question to formulate. Instead, we should answer what is innovation, why do we need it and how do we introduce it in our organisations?

Cambridge Dictionary defines Innovation as the use of a new idea…

This post has become a tradition for me. Every year, for the World Radio Day, I revisit this list to check whether some of the wishes are no longer needed (not the case so far) or new ones are required. It started as 6 wishes and becomes 8 with this year’s addition:

1. Boldness to do new things, in new ways. Losing fear to fail or make mistakes.

That not daring to make mistakes stops being the biggest failure in our industry. Innovating is not (only) adding technology to our daily life, but accepting the risk of making mistakes in order to surprise and get surprised. Making mistakes is actually not failing, but learning.

2. Curiosity for continuing exploring new listening behaviours and new listener profiles every day.

Listening behaviours won’t stop changing. We’ll see linear listening, non-linear, linear which fragments and des-linearise, non-linear that combines and thread, hybrids that we cannot even imagine today.

3. Courage for accepting there’s always room for improvement. Also for removing our own constrains.

This applies on a personal and organisational level. Both excessive complacency and insecurities are obstacles for growth and improvement, which should be continuous. Don’t allow voices in…

Dropping the ambition of entering data science because you think your company cannot afford it and/or starting the design of a data strategy just because your organisation can afford it, are, in my opinion, comparable mistakes.

Whether your organisation is a tightly budgeted small radio company or a humongous multi-million dollar actor in the Broadcast industry, the main reason that keeps you away from a successful data strategy might be the same one.

It’s not about affordability, but readiness.

Let’s have a look at what some experts say a data strategy needs to succeed.

That’s the topic of Nick Ismail’s interviews on 6 experts reveal how…

El Código Jedi

(Publicado anteriormente en TommyFerraz.com)

En este primer episodio explico mi recorrido desde la radio a la filosofía y metodología de Kaizen. También te cuento cómo el Código Jedi de Star Wars nos puede ayudar a introducir un proceso de mejora continua en radio.

Te dejo por aquí algunos enlaces por si quieres averiguar un poco más sobre alguno de los temas que he mencionado en este episodio.

Lean Startup (en inglés)

Design Studio (en inglés)

Código Jedi

Código Jedi Leyendas

Jedi Code Leyends (en inglés)

Y un pequeño spoiler sobre lo que viene en próximos episodios:

The Quindo Experiment (en inglés)

Lo había prometido. Aquí tienes el video íntegro con la interpretación vocal de la banda sonora de Star Wars del que he utilizado un fragmento en el episodio.

Propuesta metodológica para el desarrollo profesional en radio. De la filosofía Kaizen a la mejora continua en antena.


Introducción a esta serie de pequeños episodios sobre mejora continua en radio. ¿Qué es Kaizen Radio? ¿Qué significa Kaizen? ¿De dónde viene esta filosofía? ¿Por qué he decidido hablar de mejora continua en antena?

KaizenRadio.com / TommyFerraz.com

Previously published on TommyFerraz.com | Aquí en español.

1. Know when your listeners are paying attention:

A couple of days ago I started reading a recently published book in Spanish about digital transformation in radio industry (La transformación digital de la radio). In the prologue, one of the most recognised radio professionals in Spain, Iñaki Gabilondo shared the number-one priority in the digital transformation of radio, in his opinion. He considered critical for improvement in radio the need to learn when listeners are actively listening to radio or when they are only hearing us in the background. …

Photo by Neil Van Craeynest

Previously published here.

(Shortcut? Go directly to bold text)

If I sent you this article it’s probably because we recently met and you told me something similar to this:

“Oh, wow, this is very interesting! I’m going to tell my colleagues back at the radio station about you.”

Firstly, many thanks for that. Secondly, I’ll try to make it easy for you to transmit to your colleagues what Voizzup does. You can just share this article with them or tell them this:

  • Voizzup helps on-air teams evaluate their content daily through data-science.
  • The insights Voizzup provides you with, unlike traditional audience research, are…

Originally published on TommyFerraz.com.

This seems to be a well known quote from Spiderman saga, more specifically from Uncle Ben, the voice of wisdom for Peter Parker. Without being a fan, I found myself using it in a number of occasions lately.

This quote comes up every time I say I like helping radio presenters gain awareness of the impact everything they do and say on-air has.

Recently, I have also talked and written much about the positive effects of putting listener engagement measurement in the hands of on-air teams in radio.

When you connect these two ideas, you start to realise how wise…

¿Por qué el equipo de antena debe ser dueño de la medición de engagement de oyentes?

Versión escrita aquí.

(Extract from original article)

Some big organisations tend to design their data strategy in meetings of engineers, software developers, product managers, data-scientists trying to collect as much data as possible, without talking to the final users of the insights they are intending to produce. In our case, on-air teams.

It’s something totally understandable. It’s common that organisations believe the key is data collection, being capable of capturing as much as possible for producing business intelligence that it’s aplicable to the entire business. They plan massive projects for reaching the big picture, which often turns to be a long path with an uncertain destination.


Tommy Ferraz

Founder of Voizzup and formerly radio Programme Director. Introducing continuous improvement in radio, both for on-air content and talent. www.tommyferraz.com

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